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MarTech Interview with Matthew Doherty, CEO of North America at EXTE
Greetings Matthew, Can you share with our audience a brief overview of your ... | 05/24 05:49 |
MarTech Interview with Mike Hauptman, CEO at Adlib
Mike, please provide a brief overview of AdLib and its unique position in the ... | 05/22 06:39 |
MarTech Interview with Manu Mathew, CEO at Cohora
Manu, please let us know about your role as CEO at Cohora and how it has impacted ... | 05/22 06:32 |
Leveraging IoT Data for Enhanced B2B Marketing Strategies
B2B marketing relies on understanding customer needs and preferences, which ... | 05/20 04:30 |
Network vs. Partnership – Why marketing network models should matter to ...
If you’re a corporate marketer whose job is to get a B2B marketing message in front ... | 05/20 04:25 |
Sales swing new customers but real wins are made with loyalty
Gains won during peak shopping season will turn to dust in 2024 unless app ... | 05/16 05:06 |
Unlocking the Power of Marketing Analytics: A Strategic Blueprint for ...
Marketing analytics is not just an investment in the collection of data; it’s an ... | 05/14 03:38 |
What Digital Resource Are You Investing in for More Growth and ...
The digital landscape is a fluid place rather than a stable entity. Modern digital ... | 05/14 03:34 |
What Digital Resource Are You Investing in for More Growth and ...
The digital landscape is a fluid place rather than a stable entity. Modern digital ... | 05/10 05:39 |
Digital Marketing Dynamics of 2024
In the age-old art of marketing, digital terrain is forging a new method for brands ... | 05/06 05:41 |
What KPIs Are You Setting to Track Digital Engagement?
Building a strong online presence is no longer optional now. Everyone from small ... | 05/06 05:32 |
Power Up Your Data Activation: Unlocking the Potential of Your ...
In today’s hyper-connected and increasingly data-driven world, the pursuit of a ... | 05/02 05:26 |
Earth Day 2024: How can ad tech keep emissions down as temperatures rise?
Earth Day 2024: How can ad tech keep emissions down as temperatures rise? In ad ... | 05/02 05:23 |
Nexus of Sustainability and MarTech Beyond Earth Day
One significant area where sustainability meets MarTech is in the realm of ... | 04/29 05:50 |
Sales and Marketing Synergy in 2024
In 2024, the convergence of sales and marketing functions has become imperative for ... | 04/29 05:40 |
MarTech Interview with Liam Gerada, CEO and Co-founder of Krepling
Liam, could you please provide insight into your journey that led you to assume the ... | 04/26 04:42 |
MarTech Interview with Georgios Grigoriadis, CEO of Baresquare
Georgios, Can you please share a brief overview of your professional journey in the ... | 04/24 03:51 |
MarTech Interview with Tim Stahl, Vice President- Experience at Rightpoint
Tim, could you briefly share your journey to becoming VP of Experience at ... | 04/24 03:46 |
The Influence of Innovation and Creativity in Marketing
It is impossible to overestimate the importance of originality and innovation in ... | 04/22 05:56 |
The Power of Creativity and Innovation in Marketing
It is impossible to overestimate the importance of originality and innovation in ... | 04/22 05:37 |
How digital advertising is undergoing a transformation propelled by ...
AI has powered real-time bidding and search engine optimization for some time. ... | 04/19 04:54 |
How data science is driving a revolution in digital advertising
It’s generally accepted that the digital marketing industry made some mistakes ... | 04/19 04:43 |
How Effective is Sales Enablement AI?
Those are the old times when there were no sales strategies, and sales were done by ... | 04/17 05:54 |
The Top Four Digital Marketing Certifications You Don’t Want to Miss in ...
Maintaining a competitive advantage in the dynamic field of digital marketing ... | 04/17 05:45 |
MarTech Interview with Tony Uphoff, President of Pipeline360
Greetings, Tony, can you please share a bit about your professional journey and how ... | 04/15 05:58 |
MarTech Interview with Jesse Murray, Head of Employee Experience at ...
Jesse, can you briefly share your background and how you became the head of ... | 04/15 05:53 |
5 Sales Enablement Practices to Supercharge Your Sales Cycle
Leveraging cutting-edge sales enablement techniques is essential for generating ... | 04/12 05:17 |
5 Sales Enablement Practices to Supercharge Your Sales Cycle
Sales enablement has become essential for companies looking to stay ahead in ... | 04/12 05:04 |
Adapting to a Cookie-less Future: The New Frontier of Digital Identity ...
As the digital advertising industry faces the decline of third-party cookies, it’s ... | 04/08 03:33 |
MarTech Interview with Mike Stocker, VP of Partnerships at CallRail
How has the role of partnerships evolved in recent years and what do you anticipate ... | 04/05 08:36 |
MarTech Interview with Mike Stocker, VP of Partnerships at CallRail
How has the role of partnerships evolved in recent years and what do you anticipate ... | 04/05 07:38 |
MarTech Interview with Mike Stocker, VP of Partnerships at CallRail
Can you brief us about yourself, your experience in the industry so far, and how it ... | 04/05 07:15 |
Craig Riner has been appointed EVP and CMO by Highmark Health.
Introduction Craig Riner has been named Chief Marketing Officer (CMO) and Executive ... | 04/04 03:59 |
MarTech Interview with Mike Stocker, VP of Partnerships at CallRail
How has the role of partnerships evolved in recent years and what do you anticipate ... | 04/03 05:03 |
MarTech Interview with Mike Stocker, VP of Partnerships at CallRail
Can you brief us about yourself, your experience in the industry so far, and how it ... | 04/03 04:49 |
The healthcare industry has seen a remarkable rise in social media ...
Introduction Social media marketing has taken off in the healthcare sector in a ... | 04/02 06:31 |
The Rise of Social Media Marketing in the Healthcare Sector
Introduction As we have stepped into the digital era, social media has become an ... | 04/02 06:07 |
AI Strategies for C-Suite Leaders and Marketers
Imagine an environment in which stressful tasks are automated, data is converted ... | 03/20 05:48 |
How Marketing Metrics Can Measure Your Outreach Successfully
For every B2B marketer, it is important to measure the success of each campaign to ... | 03/20 05:40 |
Mastering phone sales: A guide for SMEs
Navigating the art of phone sales requires finesse and timing. Success hinges on ... | 03/18 05:10 |
2024 MarTech Predictions for a Better Customer Experience
Innovation is indeed the core of achievements, and 2024 became the symbol of the ... | 03/18 05:02 |
The Paradox of Attention: Why Duration-Based Attention Metrics (DBAM) ...
As brands draft their game plans for 2024, it’s time to think beyond traditional ... | 03/08 02:21 |
Marketing Trends for 2024: A Glimpse into the Future
Looking back on my 25 years in marketing, the evolution is remarkable. It’s been a ... | 03/08 02:15 |
MarTech Interview with Zack Rosenberg, CEO and co-founder of Qortex
Background Before delving into the details of Qortex, could you share a bit about ... | 03/06 01:51 |
MarTech Interview with Julie Gu, Head of Consumer Marketing at Prezzee
Julie, could you provide an overview of the significant milestones and experiences ... | 03/06 01:45 |
Navigating the Marketing Complexities With 2.0 Marketing Mix Modeling
Introduction As we transition to a digital era, the chief marketing officers (CMOs) ... | 03/05 01:43 |
AI Strategies for C-Suite Leaders and Marketers Img
From automation to analytics, discover how AI is reshaping the future of marketing. ... | 03/05 01:27 |
How to Build Your Own MMM Models
Introduction In marketing, financial output ought to be supported by tangible ... | 02/28 02:32 |
The Future of Data Analytics for CMOs
In the era of data-driven business, the role of chief marketing officers (CMOs) has ... | 02/28 02:24 |
A Solution-Oriented Approach to B2B Customer Acquisition
In the bustling world of business, where marketers strive to carve out their niche ... | 02/20 05:09 |
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