In which conditions is the sampling method of data collection suitable for primary data? (Business Opportunities - Advertising Service)
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In which conditions is the sampling method of data collection suitable for primary data? | |
The choice of a sampling method for primary data collection depends on various factors, including the nature of the research, the characteristics of the population, and the research objectives. Here are some conditions in which different sampling methods may be suitable for primary data collection: Stratified Sampling • Heterogeneous Population: When the population can be divided into distinct subgroups (strata) that differ in certain characteristics, stratified sampling is suitable. This method ensures representation from each subgroup, leading to more accurate results. | |
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2024-11-22 (0.385 sec)