MarTech Interview with Ed Davis, International Client Relationships, BBN International (Business Opportunities - Advertising Service)
USNetAds > Business Opportunities > Advertising Service
Item ID 133166663 in Category: Business Opportunities - Advertising Service
MarTech Interview with Ed Davis, International Client Relationships, BBN International | |
Ed, how can organizations align CFOs and CMOs on marketing’s revenue potential? What steps ensure their collaboration benefits the organization? Historically, marketers have often been urged to “speak the language of business,” a phrase that essentially meant translating the value of marketing activities into terms CEOs and CFOs could understand—often focusing on metrics like ROI and customer acquisition cost. As a strong advocate of this approach, I’ve seen firsthand how this alignment can secure buy-in for critical marketing investments, particularly in brand and demand generation. However, I’ve come to believe that this communication should be a two-way street. Just as marketers must contextualize their work within the broader business framework, executive leaders should equally invest time in understanding the nuances of marketing. Quality brand and demand marketing are not just line items on a budget—they are strategic levers that drive long-term growth, customer loyalty, and competitive advantage. Read Full Interview Here :- https://www.martechcube.com/martech-interview-with-ed-davis/ Visit Our Website:- https://www.martechcube.com | |
| Related Link: Click here to visit item owner's website (1 hit) | |
| Target State: California Target City : Lake Los Angeles Last Update : Aug 28, 2024 6:20 AM Number of Views: 42 | Item Owner : Mark10 Contact Email: Contact Phone: (None) |
| Friendly reminder: Click here to read some tips. | |
USNetAds > Business Opportunities > Advertising Service
© 2024 USNetAds.com
GetJob.us | CANetAds.com | UKAdsList.com | AUNetAds.com | INNetAds.com | CNNetAds.com | Hot-Web-Ads.com | USAOnlineClassifieds.com
2024-11-21 (0.386 sec)