Boost Your Brand at the China Auto Show: Tips for Press Releases, Interviews, and Influencer Partner (Business Opportunities - Advertising Service)
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Boost Your Brand at the China Auto Show: Tips for Press Releases, Interviews, and Influencer Partner | |
This article was originally written by Yantong Digital.Yantong Digital is a leading media agency based in China. Major Chinese Auto Shows While there are a number of auto shows held throughout China, four major events stand out as the key platforms for global brands to showcase their innovations and engage with the market: Shanghai International Auto Show (Shanghai Auto Show) When: Biennially (even years) Where: Shanghai What: One of the most significant automotive events in China and Asia, attracting hundreds of exhibitors, including global automotive giants and local manufacturers. It’s known for its scale, innovation, and as a barometer for the future direction of the industry. Beijing International Automotive Exhibition (Auto China) When: Biennially (odd years) Where: Beijing What: Another leading auto show in China, Auto China is recognized for its focus on both domestic and international brands. It highlights cutting-edge technology, electric vehicles (EVs), and autonomous driving features. Guangzhou International Motor Show When: Annually in November Where: Guangzhou What: The Guangzhou Auto Show is known for showcasing a mix of mainstream and niche brands, with a strong emphasis on green technology, electric and hybrid vehicles. It is a critical event for companies wanting to make inroads into China’s rapidly evolving market. Shenzhen International Auto Show When: Annually, typically in December Where: Shenzhen What: A relatively newer but growing platform, the Shenzhen Auto Show offers exposure to the Guangdong-Hong Kong-Macau Greater Bay Area, a key economic region in China, and focuses heavily on digitalization, smart vehicles, and electric mobility. Key Media Platforms for International Brands When participating in Chinese auto shows, it’s essential to collaborate with trusted media outlets to ensure the proper dissemination of news and brand messages. Below are some of the most prominent auto media platforms and agencies that global brands can leverage for news coverage, journalist interviews, and press releases: 1. China Automotive News (中国汽车报) Focus: Industry news, in-depth analysis, and government policy updates Reach: Widely read by professionals in the automotive sector, including manufacturers, suppliers, and policy makers. 2. Automotive News China Focus: Global and domestic auto industry news, market trends, and regulatory updates Reach: English and Chinese editions, covering both Chinese and international automotive markets. 3. Car News China (汽车之家) Focus: Consumer-oriented news, reviews, and product launches Reach: High traffic, reaching millions of car buyers, enthusiasts, and media professionals. 4. Sina Auto (新浪汽车) Focus: General automotive news, vehicle reviews, and user-generated content Reach: Sina Auto is one of the largest and most influential automotive news websites in China. 5. Autohome (汽车之家) Focus: Car reviews, news, and user experience reports Reach: One of China’s largest automotive websites, with millions of daily visitors. Yantong Digital is a leading media agency based in China, specializing in providing comprehensive services for global companies seeking to expand their presence in the Chinese market. With over a decade of experience in advertising and public relations, Yantong Digital offers tailored solutions, including media invitations to exhibitions, press release distribution, and facilitating journalist interviews. The agency also boasts an extensive network of Key Opinion Leaders (KOLs), bloggers, and industry experts across mainstream Chinese platforms, ensuring seamless collaboration for promotional campaigns. Additionally, Yantong Digital can connect global companies with local experts for on-site filming at exhibitions, providing a full spectrum of media support. Leveraging its deep-rooted media relations and expert resources, Yantong Digital stands out as a trusted partner for brands looking to engage effectively with Chinese audiences. If you need any help please contact me.【WhatsApp +852 5582 9255】  | |
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2025-01-21 (0.386 sec)